{"product_id":"the-copywriters-handbook-a-step-by-step-guide-to-writing-copy-that-sells-9781250238016","title":"The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells","description":"\u003cp\u003e\u003cb\u003eThe\u003c\/b\u003e\u003cb\u003e classic guide to copywriting, now in an entirely updated fourth edition\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention--and sell more products. \u003cp\u003e\u003c\/p\u003e Among the tips revealed: \u003cp\u003e\u003c\/p\u003e * 8 headlines that work--and how to use them\u003cbr\u003e * The 5-step \"Motivating Sequence\" for generating more sales and profits\u003cbr\u003e * 10 tips for boosting landing page conversion rates\u003cbr\u003e * 15 techniques to ensure your emails get high open and click-through rates\u003cbr\u003e * How to create powerful \"lead magnets\" that double response rates\u003cbr\u003e * The \"4 S\" formula for making your copy clear, concise, and compelling \u003cp\u003e\u003c\/p\u003e This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. \u003cp\u003e\u003c\/p\u003eNow more indispensable than ever, Robert W. Bly's \u003ci\u003eThe Copywriter's Handbook\u003c\/i\u003e remains the ultimate guide for people who write or work with copy.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e St. Martin's Griffin\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/07\/2020\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781250238016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 496\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.20h x 5.30w x 1.40d","brand":"Robert W. Bly","offers":[{"title":"Default Title","offer_id":36648716075164,"sku":"9781250238016","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_ea9dadfb-4bc9-4003-99fc-51093ef6076b.jpg?v=1603870824","url":"https:\/\/pastforward.org\/products\/the-copywriters-handbook-a-step-by-step-guide-to-writing-copy-that-sells-9781250238016","provider":"Past Forward","version":"1.0","type":"link"}