{"product_id":"the-contrarian-effect-why-it-pays-big-to-take-typical-sales-advice-and-do-the-opposite-9780470237908","title":"The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite","description":"Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in \u003ci\u003eThe Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite\u003c\/i\u003e. Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/01\/2008\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780470237908\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 176\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.10h x 5.20w x 0.90d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 05\/01\/2009 pg. 123\u003cbr\u003e","brand":"Michael Port, Elizabeth Marshall","offers":[{"title":"Default Title","offer_id":42496086147253,"sku":"9780470237908","price":16.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_7ad7ce39-5914-43b1-8236-40be4641f4c0.jpg?v=1667920910","url":"https:\/\/pastforward.org\/products\/the-contrarian-effect-why-it-pays-big-to-take-typical-sales-advice-and-do-the-opposite-9780470237908","provider":"Past Forward","version":"1.0","type":"link"}