{"product_id":"the-content-marketing-handbook-how-to-double-the-results-of-your-marketing-campaigns-9781599186603","title":"The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns","description":"\u003ci\u003eThe Content Marketing Handbook\u003c\/i\u003e helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling. \u003cp\u003e\u003c\/p\u003eReaders will learn how to: \u003cbr\u003e\u003cul\u003e\n\u003cli\u003eCreate A-level content that gets noticed, gets read, and eliminates \"content pollution\"\u003c\/li\u003e\n\u003cli\u003eOvercome the biggest weakness of content marketing\u003c\/li\u003e\n\u003cli\u003eDouble marketing response rates by adding lead magnets, bonus reports, and other free content offers\u003c\/li\u003e\n\u003cli\u003eUse content to build brands, enhance reputations, and stand out from the competition\u003c\/li\u003e\n\u003cli\u003ePlan, execute and measure content marketing in a multichannel environment\u003c\/li\u003e\n\u003cli\u003eKnow when to stop giving away content and start asking for the orders\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Entrepreneur Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/18\/2020\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781599186603\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.80d","brand":"Robert W. Bly","offers":[{"title":"Default Title","offer_id":52750006124725,"sku":"9781599186603","price":18.69,"currency_code":"USD","in_stock":true}],"url":"https:\/\/pastforward.org\/products\/the-content-marketing-handbook-how-to-double-the-results-of-your-marketing-campaigns-9781599186603","provider":"Past Forward","version":"1.0","type":"link"}