{"product_id":"the-complete-book-of-perfect-phrases-for-high-performing-sales-professionals-9780071636094","title":"The Complete Book of Perfect Phrases for High-Performing Sales Professionals","description":"\u003cp\u003e\u003cb\u003eThe Right Phrase for Every Sales Situation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA powerful command of words is the number one requirement for succeeding in the field of sales. Whether you're cold-calling a prospect, presenting to a group of decision makers, or dealing with price objection, the make-or-break point of every transaction lies in saying the right thing to the right person at the right time.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Complete Book of Perfect Phrases for High-Performing Sales Professionals\u003c\/i\u003e is the ultimate field guide for speaking and writing your way to sales success. You'll find perfect phrases for: \u003c\/p\u003e\u003cp\u003e\u003cb\u003eLead Generation\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eTurn cold calls into profitable relationships \u003c\/li\u003e\n\u003cli\u003eExpand your customer base \u003c\/li\u003e\n\u003cli\u003eWrite engaging letters and e-mails\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cb\u003eSales Calls\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eGet access to decision makers \u003c\/li\u003e\n\u003cli\u003ePresent your product in compelling language \u003c\/li\u003e\n\u003cli\u003eResist objections and stalling tactics\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cb\u003eCustomer Service\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eDevelop a rapport with every client \u003c\/li\u003e\n\u003cli\u003eHandle the most difficult of customers \u003c\/li\u003e\n\u003cli\u003eClose every conversation on a positive note\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Education\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/01\/2009\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780071636094\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 719\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.98h x 5.22w x 1.75d\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Robert Bacal, William T. Brooks","offers":[{"title":"Default Title","offer_id":38210742943925,"sku":"9780071636094","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_2ab9fc13-f9c6-419b-9620-eaf45fad7ef2.jpg?v=1610426612","url":"https:\/\/pastforward.org\/products\/the-complete-book-of-perfect-phrases-for-high-performing-sales-professionals-9780071636094","provider":"Past Forward","version":"1.0","type":"link"}