{"product_id":"the-classical-marketing-book-marketing-lessons-from-the-greeks-and-romans-9781915951786","title":"The Classical Marketing Book: Marketing Lessons from the Greeks and Romans","description":"\u003cp\u003eWhat marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an exploration of ancient Rome and Greece.\u003c\/p\u003e\u003cp\u003eExpect to be enlightened and enthralled by why \"author\" comes from the same Latin word as \"authority\", and what that tells us about storytelling. Why a segmentation based on Apollo and Dionysus might bring new insight to your comms. And why Socrates found out about cognitive dissonance the hard way. This book brings 2,000-year-old thinking, many of which formed the foundations of our society today, to provide creative and surprising insights into marketing and business today.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lid Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/06\/2026\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781915951786\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.02h x 4.66w x 0.56d","brand":"Anthony Tasgal","offers":[{"title":"Default Title","offer_id":52604424126645,"sku":"9781915951786","price":12.71,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_bc5c8bae-65e6-4ac0-8ff4-f17b331845a8.jpg?v=1780453775","url":"https:\/\/pastforward.org\/products\/the-classical-marketing-book-marketing-lessons-from-the-greeks-and-romans-9781915951786","provider":"Past Forward","version":"1.0","type":"link"}