{"product_id":"the-chief-storytelling-officer-build-the-story-system-that-creates-an-undeniable-brand-and-fuels-lasting-growth-9781636988115","title":"The Chief Storytelling Officer: Build the Story System That Creates an Undeniable Brand and Fuels Lasting Growth","description":"\u003cb\u003eWho is \u003ci\u003eThe Chief Storytelling Officer\u003c\/i\u003e?\u003c\/b\u003eIf a business doesn't have one, it's likely missing the most powerful role in its organization.\u003ci\u003eThe Chief Storytelling Officer\u003c\/i\u003e is a tactical guide for entrepreneurs, startups, and small teams who know their brand deserves better storytelling--but can't afford a full-time CSO to lead the charge. Drawing on the strategies of iconic brands like Nike and Microsoft, this guide reveals how world-class storytelling leaders like Nelson Farris and Steve Clayton shape narratives that move global audiences--and how those same principles can help any business build trust, convert customers, and create lasting brand impact.From clarifying a company's core narrative to aligning teams around a shared vision, \u003ci\u003eThe Chief Storytelling Officer\u003c\/i\u003e empowers businesses to create a brand story \u003ci\u003eworld\u003c\/i\u003e--not just one-off stories for social media. Small business owners will learn how to lead with story at every level: mission, messaging, marketing, and more.Whether a company is running lean or just getting started, this is their blueprint for turning story into strategy--and strategy into sales.Not ready to hire a Chief Storytelling Officer? It's time to become one.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Morgan James Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/25\/2026\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781636988115\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 150\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.49lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.50d","brand":"B. Rain Bennett","offers":[{"title":"Default Title","offer_id":52933816844469,"sku":"9781636988115","price":13.56,"currency_code":"USD","in_stock":true}],"url":"https:\/\/pastforward.org\/products\/the-chief-storytelling-officer-build-the-story-system-that-creates-an-undeniable-brand-and-fuels-lasting-growth-9781636988115","provider":"Past Forward","version":"1.0","type":"link"}