{"product_id":"the-chief-event-officers-playbook-how-to-create-transformational-events-9781788606905","title":"The Chief Event Officer's Playbook: How to Create Transformational Events","description":"\u003cp\u003e\u003cstrong\u003eExplore the art and science of how to create and curate transformational events\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn an age of deep fakes and misinformation, business and professional events are more important than ever before. Live events are where real people have authentic conversations, where trust can flourish. They convene communities, create connections and host conversations, and ultimately they can change the world.\u003c\/p\u003e\u003cp\u003eEvents have been elevated around the boardroom table: they're no longer simply a cost centre, but drivers of revenue and purpose. They have the power to inspire world leaders, change government policy and transform the conversation in sectors from immunology to indigenous rights. But creating such purposeful, transformational events is a strategic, not a tactical undertaking. \u003cem\u003eThe Chief Event Officer's Playbook\u003c\/em\u003e offers a blue print for a new generation of events; purpose-led, outcome-driven and aligned to organizational goals.\u003c\/p\u003e\u003cp\u003eDrawing on her decades of experience across a wide range of events - media-owned, commercial events, corporate, non-profit and association - Sasha Frieze has created the essential guide for CevOs, aspiring CevOs, Event Directors and Planners, CMOs, boards and anyone exploring the strategic power of events for their organization.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Practical Inspiration Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/18\/2025\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781788606905\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.24lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.88d","brand":"Sasha Frieze","offers":[{"title":"Default Title","offer_id":52085578170549,"sku":"9781788606905","price":26.34,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_387a7aa3-9b80-47b8-b587-a139b240f402.jpg?v=1765294596","url":"https:\/\/pastforward.org\/products\/the-chief-event-officers-playbook-how-to-create-transformational-events-9781788606905","provider":"Past Forward","version":"1.0","type":"link"}