{"product_id":"the-business-of-design-balancing-creativity-and-profitability-9781616899981","title":"The Business of Design: Balancing Creativity and Profitability","description":"\u003ci\u003eThe Business of Design\u003c\/i\u003e debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, \u003ci\u003eThe Business of Design\u003c\/i\u003e is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Princeton Architectural Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/15\/2021\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781616899981\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.10h x 8.30w x 1.00d","brand":"Keith Granet","offers":[{"title":"Default Title","offer_id":40189924180149,"sku":"9781616899981","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_f8f6ef79-0a19-4b3e-9e97-ea64a8445213.jpg?v=1623127617","url":"https:\/\/pastforward.org\/products\/the-business-of-design-balancing-creativity-and-profitability-9781616899981","provider":"Past Forward","version":"1.0","type":"link"}