{"product_id":"the-business-of-belonging-how-to-make-community-your-competitive-advantage-9781119766124","title":"The Business of Belonging: How to Make Community Your Competitive Advantage","description":"\u003cp\u003e\u003cb\u003eYour business problems are community problems. Solve them and scale with help from the leader in the field.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. \u003ci\u003eThe Business of Belonging: How to Build Communities that Grow the Bottom Line \u003c\/i\u003eis the definitive playbook for doing just that.CMX founder David Spinks offers step-by-step advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users that will be your best marketer, salesperson, customer service provider, and evangelist.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Business\u003c\/i\u003e of Belonging tackles topics like: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe SPACES and the six key drivers of community success: Support, Product, Acquisition, Contribution, Engagement and Success.\u003c\/li\u003e \u003cli\u003eHow to measure the ROI of community initiatives and outcomes\u003c\/li\u003e \u003cli\u003eThe anatomy, lifecycle, and member journey of a business community\u003c\/li\u003e \u003cli\u003eDesigning, facilitating, and moderating shared spaces for your community members\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFor leaders driving the bottom line and community professionals alike, \u003ci\u003eThe Business of Belonging\u003c\/i\u003e is the definitive resource for making community a priority.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/23\/2021\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781119766124\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208","brand":"David Spinks","offers":[{"title":"Default Title","offer_id":39329375649973,"sku":"9781119766124","price":25.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_58109d7b-40c1-43c6-aa76-5ef96af2150f.jpg?v=1614691296","url":"https:\/\/pastforward.org\/products\/the-business-of-belonging-how-to-make-community-your-competitive-advantage-9781119766124","provider":"Past Forward","version":"1.0","type":"link"}