{"product_id":"the-burger-king-a-whopper-of-a-story-on-life-and-leadership-for-fans-of-company-history-books-like-my-warren-buffett-bible-or-elon-mu-9781642502824","title":"The Burger King: A Whopper of a Story on Life and Leadership (for Fans of Company History Books Like My Warren Buffett Bible or Elon Mu","description":"\u003cstrong\u003eThe Life and Legacy of an American Original\u003c\/strong\u003e\u003cp\u003e\u003cstrong\u003eCo-founder and first CEO of Burger King, Jim McLamore, recounts the entrepreneurial journey of an international fast food chain and offers a message to today's budding entrepreneur.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA rags-to-$9-billion-riches story.\u003c\/strong\u003e A crash course in Burger King history and fast food in America, \u003cem\u003eThe Burger King\u003c\/em\u003e is McLamore's candid and conversational memoir. Written before his death in 1996, he talks of his life, the birth of the whopper, and the rise of Burger King. Inside, find out: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow Burger King managed to create the worst advertising campaign of 1985\u003c\/li\u003e\n\u003cli\u003eWhat Burger King shares with Pitbull, Scarface, and Marco Rubio\u003c\/li\u003e\n\u003cli\u003eWhy Wendy's founder Dave Thomas called McLamore an \"American original\"\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eA message for today's young entrepreneur.\u003c\/strong\u003e McLamore's account of Burger King offers an instructive and inspiring tale to young entrepreneurs. Here's a story of entrepreneurship development from one of the top entrepreneurs of fast food chains. Want to learn how to start a food business? Burger King's journey from south Florida drive-ins to international corporation reveals the ups and downs of entrepreneurship, whether in the food service industry or elsewhere.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNow what?\u003c\/strong\u003e But the autobiography of McLamore doesn't end when he exits the company. So, what comes after success? To McLamore, it comes down to what's truly needed to live a full and good life--personal values, impacting the people around you, and juicy hamburgers.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIf you want to have it your way, and enjoyed books like \u003cem\u003eGrinding It Out: The Making of McDonald's\u003c\/em\u003e, \u003cem\u003eDave's Way: The Story of Wendy's\u003c\/em\u003e, and \u003cem\u003ePapa: The Story of Papa John's Pizza\u003c\/em\u003e, then you'll love \u003cem\u003eThe Burger King: A Whopper of a Story on Life and Leadership\u003c\/em\u003e.\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Mango\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/19\/2020\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781642502824\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.58h x 5.75w x 1.26d","brand":"Jim McLamore","offers":[{"title":"Default Title","offer_id":36664223170716,"sku":"9781642502824","price":24.64,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_66a63650-ef41-4c47-869f-3bbd3935816e.jpg?v=1603906112","url":"https:\/\/pastforward.org\/products\/the-burger-king-a-whopper-of-a-story-on-life-and-leadership-for-fans-of-company-history-books-like-my-warren-buffett-bible-or-elon-mu-9781642502824","provider":"Past Forward","version":"1.0","type":"link"}