{"product_id":"the-branding-of-polaroid-9780871550019","title":"The Branding of Polaroid","description":"How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Capearts Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/15\/2014\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780871550019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 146\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 8.50w x 0.38d","brand":"Paul Giambarba","offers":[{"title":"Default Title","offer_id":36645478826140,"sku":"9780871550019","price":33.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_56e66948-72cf-49de-b56f-21db67515c71.jpg?v=1603861207","url":"https:\/\/pastforward.org\/products\/the-branding-of-polaroid-9780871550019","provider":"Past Forward","version":"1.0","type":"link"}