{"product_id":"the-branded-supply-chain-a-new-perspective-in-sustainable-branding-9788831322201","title":"The Branded Supply Chain: A New Perspective in Sustainable Branding","description":"\u003cp\u003e\u003cb\u003eDiscover how to merge branding and supply chain for sustainable success.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn today's evolving business landscape, \u003cb\u003ebrands are more than cultural symbols\u003c\/b\u003e; they are educators and agents of social change. This book reveals how to align your supply chain with your brand's purpose, creating a powerful narrative that resonates with stakeholders. Explore insights from leading companies in luxury, fashion, beauty, and food to improve your organizational culture and drive sustainable branding.\u003c\/p\u003e\u003cp\u003eLearn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eAttract responsible investors\u003c\/b\u003e by integrating ESG principles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMitigate supply chain risks\u003c\/b\u003e through transparency and accountability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBuild a unique brand narrative\u003c\/b\u003e that connects with consumers on an emotional level.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor professionals and scholars seeking to understand the future of sustainable business, this is your roadmap to \u003cb\u003etransform your supply chain into a brand asset\u003c\/b\u003e.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Egea Spa - Bocconi University Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/01\/2021\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9788831322201\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 180\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.50d","brand":"Gian Mario Borney","offers":[{"title":"Default Title","offer_id":52452260937909,"sku":"9788831322201","price":29.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_d43cea0e-d3fe-460b-a1de-21c96b8bf3b0.jpg?v=1776826455","url":"https:\/\/pastforward.org\/products\/the-branded-supply-chain-a-new-perspective-in-sustainable-branding-9788831322201","provider":"Past Forward","version":"1.0","type":"link"}