{"product_id":"the-brand-mapping-strategy-design-build-and-accelerate-your-brand-9781599185897","title":"The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand","description":"\u003cb\u003eIf You Don't Define Your Brand, Someone Else Will Define It for You\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eSharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Brand Mapping Strategy\u003c\/i\u003e uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to: \u003cp\u003e\u003c\/p\u003eDevelop an overall blueprint for their brand using the Brand Mapping Process(R)\u003cbr\u003eDetermine which online tactics (and in what combination) will work for\u003cbr\u003etheir brand\u003cbr\u003eExpand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large\u003cbr\u003eBecome a thought or industry leader, using clear positioning, a specific\u003cbr\u003estrategy for brand building, and a method for implementation\u003cbr\u003eLeverage content effectively and efficiently to build their brand\u003cbr\u003eDevelop a marketing and social media strategy using the right platform\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Entrepreneur Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/14\/2016\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781599185897\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.50d","brand":"Karen Leland","offers":[{"title":"Default Title","offer_id":36661343289500,"sku":"9781599185897","price":18.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_f8bb0187-867f-4df3-a311-a1c1cc11348d.jpg?v=1603899230","url":"https:\/\/pastforward.org\/products\/the-brand-mapping-strategy-design-build-and-accelerate-your-brand-9781599185897","provider":"Past Forward","version":"1.0","type":"link"}