{"product_id":"the-brand-gap-revised-edition-9780321348104","title":"The Brand Gap: Revised Edition","description":"All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy  \u003cp\u003e\u003c\/p\u003e- With clients like Kodak, Sun, and Procter and Gamble, author \u003cb\u003eMarty Neumeier\u003c\/b\u003e is one of today's most well-known and respected authorities on the topic of branding. \u003cbr\u003e- Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding. \u003cbr\u003e- Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution. \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e New Riders Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/01\/2005\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780321348104\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.64lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.02h x 5.32w x 0.56d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eBusiness Connections\u003c\/i\u003e 06\/01\/2005 pg. 22\u003cbr\u003e","brand":"Marty Neumeier","offers":[{"title":"Default Title","offer_id":38027500093621,"sku":"9780321348104","price":33.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_66cec74c-77f4-4625-a388-35e4aee094ce.jpg?v=1609193000","url":"https:\/\/pastforward.org\/products\/the-brand-gap-revised-edition-9780321348104","provider":"Past Forward","version":"1.0","type":"link"}