{"product_id":"the-bling-dynasty-why-the-reign-of-chinese-luxury-shoppers-has-only-just-begun-9781118950296","title":"The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun","description":"\u003cb\u003eWhy the luxury market's fate rests in Chinese wallets\u003c\/b\u003e \u003cp\u003eThe media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. \u003ci\u003eThe Bling Dynasty\u003c\/i\u003e illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant.\u003c\/p\u003e \u003cp\u003eThis book contains the research and expert views companies need to understand and address the new challenges posed by this dominance. Each chapter brings a different perspective, covering complex aspects of luxury consumption, with illustrations and real-world examples that support the research. Readers will gain insights through interviews with brand executives, retailers, experts, and consumers.\u003c\/p\u003e \u003cp\u003eAs an economic heavyweight, China is fast realizing its role in the luxury market. Chinese consumers should be accounting for more than a third of the global luxury market today, and half, if not more, in ten year's time. \u003ci\u003eThe Bling Dynasty\u003c\/i\u003e runs counter to the conventional wisdom that expanding sectors become more global. Luxury is actually becoming over-dependent on Chinese sales.\u003c\/p\u003e \u003cp\u003eReaders will: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eUnderstand how Western brands developed in Asia and the challenges they are met with, notably ubiquity\u003c\/li\u003e \u003cli\u003eLearn why Chinese are purchasing luxury items abroad and what it means for the future of the sector\u003c\/li\u003e \u003cli\u003eGain insights on why there are no Chinese luxury brands challenging Western models\u003c\/li\u003e \u003cli\u003eRealize that Chinese consumers are becoming similar to their American peers and that luxury competition goes way beyond pre-conceptions\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eChina's big spenders are increasingly mobile and this is affecting key markets. \u003ci\u003eThe Bling Dynasty\u003c\/i\u003e provides new research and a comprehensive look at the booming business of luxury and the Chinese wallet.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/13\/2014\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781118950296\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 300\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.17lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.25h x 5.35w x 0.77d","brand":"Erwan Rambourg","offers":[{"title":"Default Title","offer_id":36648218787996,"sku":"9781118950296","price":29.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_d6ae63a4-3f42-4efa-953c-961c62affcdd.jpg?v=1603869456","url":"https:\/\/pastforward.org\/products\/the-bling-dynasty-why-the-reign-of-chinese-luxury-shoppers-has-only-just-begun-9781118950296","provider":"Past Forward","version":"1.0","type":"link"}