{"product_id":"the-big-red-fez-zooming-evolution-and-the-future-of-your-company-9780743227902","title":"The Big Red Fez: Zooming, Evolution, and the Future of Your Company","description":"YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. \u003cbr\u003e According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the Back button. \u003cbr\u003e In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, \u003ci\u003eThe Big Red Fez\u003c\/i\u003e is a must-have tool for anyone working on the web.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Free Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/18\/2002\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780743227902\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 112\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.36lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.46h x 5.54w x 0.30d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eBooklist\u003c\/i\u003e 01\/01\/2002 pg. 784\u003cbr\u003e\u003ci\u003eBooklist\u003c\/i\u003e 11\/01\/2002 pg. 460\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 12\/03\/2001\u003cbr\u003e","brand":"Seth Godin","offers":[{"title":"Default Title","offer_id":36641353793692,"sku":"9780743227902","price":11.01,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_5109ee1a-7e87-43bf-a5d3-87e3a508b0e5.jpg?v=1603853478","url":"https:\/\/pastforward.org\/products\/the-big-red-fez-zooming-evolution-and-the-future-of-your-company-9780743227902","provider":"Past Forward","version":"1.0","type":"link"}