{"product_id":"the-big-payback-the-history-of-the-business-of-hip-hop-9780451234780","title":"The Big Payback: The History of the Business of Hip-Hop","description":"\u003cb\u003e\"There has never been a better book about hip-hop...a record-biz portrait that jumps off the page.\"--\u003ci\u003eA.V. Club \u003c\/i\u003e\u003c\/b\u003e\u003cp\u003e\u003c\/p\u003eTHE INSPIRATION FOR THE VH1 SERIES \u003ci\u003e\u003ci\u003eTHE BREAKS\u003c\/i\u003e\u003cbr\u003e\u003c\/i\u003e\u003ci\u003e\u003cbr\u003eThe Big Payback\u003c\/i\u003e takes readers from the first $15 made by a \"rapping DJ\" in 1970s New York to the multi-million-dollar sales of the Phat Farm and Roc-a-Wear clothing companies in 2004 and 2007. On this four-decade-long journey from the studios where the first rap records were made to the boardrooms where the big deals were inked, \u003ci\u003eThe Big Payback\u003c\/i\u003e tallies the list of who lost and who won. Read the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC's crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist\/ entrepreneurs like Jay-Z and Sean \"Diddy\" Combs. \u003cp\u003e\u003c\/p\u003e300 industry giants like Def Jam founders Rick Rubin and Russell Simmons gave their stories to renowned hip-hop journalist Dan Charnas, who provides a compelling, never-before-seen, myth-debunking view into the victories, defeats, corporate clashes, and street battles along the 40-year road to hip-hop's dominance.\u003cp\u003e\u003cb\u003eINCLUDES PHOTOGRAPHS\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Berkley Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/01\/2011\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780451234780\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 657\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 1.60d","brand":"Dan Charnas","offers":[{"title":"Default Title","offer_id":38024735064245,"sku":"9780451234780","price":24.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_6080b549-9c46-4ac1-b4c1-b68ea8b758b4.jpg?v=1609187436","url":"https:\/\/pastforward.org\/products\/the-big-payback-the-history-of-the-business-of-hip-hop-9780451234780","provider":"Past Forward","version":"1.0","type":"link"}