{"product_id":"the-best-story-wins-how-to-leverage-hollywood-storytelling-in-business-and-beyond-9781642790658","title":"The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond","description":"\u003ci\u003e\u003cb\u003eThe Best Story Wins\u003c\/b\u003e\u003c\/i\u003e provides fresh perspectives on the principles of Pixar-style storytelling, adapted by one of the studio's top creatives to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes.\u003cp\u003e Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and \u003ci\u003eThe Simpsons\u003c\/i\u003e Animator and Story Artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn's personal stories and storytelling insights, \u003ci\u003eThe Best Story Wins\u003c\/i\u003e retells the \"Hero's Journey\" story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Morgan James Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/28\/2018\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781642790658\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 165\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.90w x 0.60d\u003c\/p\u003e","brand":"Matthew Luhn","offers":[{"title":"Default Title","offer_id":36664270127260,"sku":"9781642790658","price":21.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_23223c0d-a1f7-423a-8724-b3e1c7999487.jpg?v=1603906217","url":"https:\/\/pastforward.org\/products\/the-best-story-wins-how-to-leverage-hollywood-storytelling-in-business-and-beyond-9781642790658","provider":"Past Forward","version":"1.0","type":"link"}