{"product_id":"the-behavioral-startup-a-step-by-step-method-to-turn-your-ideas-into-successful-products-9789915429632","title":"The Behavioral Startup: A step-by-step method to turn your ideas into successful products.","description":"The Behavioral Startup\u003cp\u003e\u003cstrong\u003e\u003cem\u003eTurn your expertise into products people actually use.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eYou're an expert in your field with insights that could change lives - but translating that knowledge into a successful product is a different challenge entirely. \u003cstrong\u003eThis book presents a clear, systematic methodology for creating products that effectively shape user behavior while delivering real value - no previous product development experience required.\u003c\/strong\u003e\u003c\/p\u003eWhat Makes This Book Different\u003cp\u003e\u003cstrong\u003eThe Behavioral Startup introduces the ANVERSO Models - a practical, constructive approach designed specifically for non-technical founders and domain experts.\u003c\/strong\u003e Unlike traditional product development methodologies that assume technical knowledge, this step-by-step framework helps you transform your industry expertise into user-centered products that drive meaningful behavior change.\u003c\/p\u003eWhat You'll Learn\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIdentify which behaviors truly generate value\u003c\/strong\u003e for your users and your business\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMap user journeys\u003c\/strong\u003e from first interaction to key value moments\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePinpoint and classify barriers\u003c\/strong\u003e that prevent users from taking desired actions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign features\u003c\/strong\u003e that specifically address these barriers\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreate a Minimum Viable Product\u003c\/strong\u003e that stands on its own, delivering value to all stakeholders\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTest, measure and iterate\u003c\/strong\u003e on your product with confidence\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003eWho Should Read This Book\u003cul\u003e\n\u003cli\u003eDomain experts with valuable insights but \u003cstrong\u003eno previous product development experience\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eEntrepreneurs looking to translate their knowledge into viable digital products\u003c\/li\u003e\n\u003cli\u003eProduct managers seeking a behavior-focused approach to feature design\u003c\/li\u003e\n\u003cli\u003eAnyone struggling to create products that users actually engage with\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe greatest innovations often come from those who deeply understand a field but haven't built products before.\u003c\/strong\u003e Their expertise, connections, and practical experience offer fertile ground for transformative solutions - but without the right tools, these ideas rarely reach their potential.\u003c\/p\u003e\u003cp\u003eThe ANVERSO Models and Behavioral Design Sprint provide the structured framework you need to turn your expertise into products that people actually use and value. No technical background required - just a clear vision and the willingness to understand what drives human behavior.\u003c\/p\u003e\u003cp\u003eTransform your expertise into action. Build a product designed with intent, where every feature addresses a specific barrier and drives users toward valuable behaviors.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Parietti, Ignacio\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/28\/2025\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9789915429632\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.67lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.47d","brand":"Nacho Parietti","offers":[{"title":"Default Title","offer_id":45439101173941,"sku":"9789915429632","price":11.04,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_b883cd00-561e-481f-8a12-c5a32fbf7207.jpg?v=1749003437","url":"https:\/\/pastforward.org\/products\/the-behavioral-startup-a-step-by-step-method-to-turn-your-ideas-into-successful-products-9789915429632","provider":"Past Forward","version":"1.0","type":"link"}