{"product_id":"the-barcode-how-a-team-created-one-of-the-worlds-most-ubiquitous-technologies-9798985842852","title":"The Barcode: How a Team Created One of the World's Most Ubiquitous Technologies","description":"\"\u003ci\u003eThe Barcode\u003c\/i\u003e is a celebration of the digital age and the entrepreneurial spirit ... and of the men and women who had the vision, the courage and the fortitude to take an 'impossible' idea and make it real. \u003cp\u003e\u003cbr\u003e\u003ci\u003eThe Barcode\u003c\/i\u003e tells the real story of the team at IBM that developed the technology we use today, why it was selected in layman's terms, and in the appendix, why it is superior for the technical community.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eIn its contribution to both global economic prosperity and the quality of daily life few ... technologies ... equal the barcode. But who knows the history of the barcode? No one is better suited to tell the story than Paul McEnroe. In so many ways, the story of the barcode is his story.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eBarcode scans are so common, so ubiquitous, that we scarcely notice them. They permeate every corner of our lives. They can be found on Mars rovers and ocean bottoms ... on children's toys and giant earthmoving equipment. You are likely wearing some at this very moment without really knowing how they happened or who created them.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eA truly successful technology becomes invisible. And then, even if you encounter it dozens of times each day, as you do with barcodes, it becomes forgotten.\"\u003c\/p\u003e\u003cp\u003e From the Foreword by Michael S. Malone\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Silicon Valley Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/19\/2023\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9798985842852\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 202\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.59d\u003c\/p\u003e","brand":"Paul V. McEnroe","offers":[{"title":"Default Title","offer_id":43150452719797,"sku":"9798985842852","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_4dd90f24-ba77-41e8-b773-980407ad4f7a.jpg?v=1696348565","url":"https:\/\/pastforward.org\/products\/the-barcode-how-a-team-created-one-of-the-worlds-most-ubiquitous-technologies-9798985842852","provider":"Past Forward","version":"1.0","type":"link"}