{"product_id":"the-balanced-scorecard-9780875846514","title":"The Balanced Scorecard","description":"\u003ci\u003eThe Balanced Scorecard\u003c\/i\u003e translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harvard Business Review Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/01\/1996\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780875846514\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 322\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.42lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.41h x 6.35w x 1.17d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 08\/26\/1996 pg. 88\u003cbr\u003e\u003ci\u003eBooklist\u003c\/i\u003e 09\/01\/1996 pg. 45\u003cbr\u003e\u003ci\u003eLJ Best Business Books\u003c\/i\u003e 01\/01\/1997 pg. 36\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 08\/01\/1996\u003cbr\u003e","brand":"Robert S. Kaplan, David P. Norton","offers":[{"title":"Default Title","offer_id":36645537710236,"sku":"9780875846514","price":38.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_fa644014-5e02-4317-9872-87ab91760f10.jpg?v=1603861382","url":"https:\/\/pastforward.org\/products\/the-balanced-scorecard-9780875846514","provider":"Past Forward","version":"1.0","type":"link"}