{"product_id":"the-attention-merchants-the-epic-scramble-to-get-inside-our-heads-9780804170048","title":"The Attention Merchants: The Epic Scramble to Get Inside Our Heads","description":"\u003cb\u003eOne of the Best Books of the Year\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e \u003ci\u003eThe San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail\u003c\/i\u003e (Toronto) \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eFrom Tim Wu, author of the award-winning \u003ci\u003eThe Master Switch\u003c\/i\u003e ( a \u003ci\u003eNew Yorker\u003c\/i\u003e and \u003ci\u003eFortune\u003c\/i\u003e Book of the Year) and who coined the term \"net neutrality\"--a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. \u003cbr\u003e This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu's narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium--from radio to television to Internet companies such as Google and Facebook--has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of \"attention merchants\" has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, \u003ci\u003eThe Attention Merchants \u003c\/i\u003elays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vintage\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/19\/2017\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780804170048\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 432\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.20w x 1.00d","brand":"Tim Wu","offers":[{"title":"Default Title","offer_id":36643761488028,"sku":"9780804170048","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_69a78635-f7aa-4212-8232-01ed85f8197f.jpg?v=1603857224","url":"https:\/\/pastforward.org\/products\/the-attention-merchants-the-epic-scramble-to-get-inside-our-heads-9780804170048","provider":"Past Forward","version":"1.0","type":"link"}