{"product_id":"the-art-of-seo-mastering-search-engine-optimization-9781098102616","title":"The Art of Seo: Mastering Search Engine Optimization","description":"\u003cp\u003eThree acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape, including how generative AI can be used to support SEO and SEO-related tasks. \u003c\/p\u003e\u003cp\u003e Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eLearn about the various intricacies and complexities of internet search \u003c\/li\u003e\n\u003cli\u003eExplore the underlying theory and inner workings of search engines and their algorithms \u003c\/li\u003e\n\u003cli\u003eUnderstand the interplay between social media engagement and other factors \u003c\/li\u003e\n\u003cli\u003eDiscover tools to track results and measure success \u003c\/li\u003e\n\u003cli\u003eExamine the effects of key Google algorithm updates \u003c\/li\u003e\n\u003cli\u003eConsider opportunities for visibility in mobile, local, vertical, social, and voice search \u003c\/li\u003e\n\u003cli\u003eBuild a competent SEO team with defined roles \u003c\/li\u003e\n\u003cli\u003eIdentify what opportunities exist for using generative AI as part of an SEO program \u003c\/li\u003e\n\u003cli\u003eGain insights into the future of search and internet discoverability \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e O'Reilly Media\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/17\/2023\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781098102616\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 805","brand":"Eric Enge, Stephan Spencer, Jessie Stricchiola","offers":[{"title":"Default Title","offer_id":43096141430965,"sku":"9781098102616","price":56.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_61b6a66d-5f52-4d61-95fd-59f20bb2e0ea.jpg?v=1692802637","url":"https:\/\/pastforward.org\/products\/the-art-of-seo-mastering-search-engine-optimization-9781098102616","provider":"Past Forward","version":"1.0","type":"link"}