{"product_id":"the-art-of-principled-entrepreneurship-creating-enduring-value-9781637740699","title":"The Art of Principled Entrepreneurship: Creating Enduring Value","description":"\u003cb\u003e\u003cb\u003eHow many times have you heard someone say, It's not personal; it's just business?\u003c\/b\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eThat attitude reflects a belief that business needs to be cut-throat, that it's a dog-eat-dog world, that the pursuit of profit is the only thing that matters, and that the only way to succeed is to beat the competition. But none of this is true: business doesn't have to be that way. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Art of Principled Entrepreneurship\u003c\/i\u003e is a prescription for living the American Dream and for finding the fulfilment that comes from helping employees and customers improve their lives. In his 30-year career in international business strategy, economic development, and entrepreneurship, author Andreas Widmer has seen firsthand numerous companies both succeed financially and also build a people-centered venture in the process. \u003cp\u003e\u003c\/p\u003eHe shares his favorite success stories and details five key principles for conducting business in ways that combine personal virtue, the latest entrepreneurial tools, and long-term perspective in order to make business a win-win proposition for everyone. At a time when the number of new business startups is at its lowest point in 50 years and more than half the workforce at existing businesses struggles with motivation, finding a better way to do business is more urgent than ever. \u003cp\u003e\u003c\/p\u003eFor any entrepreneur, manager, employee, or business student seeking to build people-centered businesses and teams, \u003ci\u003eThe Art of Principled Entrepreneurship\u003c\/i\u003e is an insightful, practical guide to how businesses can be run to be both virtuous and profitable.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Matt Holt\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/05\/2022\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781637740699\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264","brand":"Andreas Widmer","offers":[{"title":"Default Title","offer_id":41596095529141,"sku":"9781637740699","price":22.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_0e90be59-0e39-4f5f-9ca3-640a0ae80748.jpg?v=1644332974","url":"https:\/\/pastforward.org\/products\/the-art-of-principled-entrepreneurship-creating-enduring-value-9781637740699","provider":"Past Forward","version":"1.0","type":"link"}