{"product_id":"the-art-of-digital-marketing-the-definitive-guide-to-creating-strategic-targeted-and-measurable-online-campaigns-9781119265702","title":"The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns","description":"\u003cb\u003eThe premier guide to digital marketing that works, and a solid framework for success\u003c\/b\u003e \u003cp\u003e\u003ci\u003eThe Art of Digital Marketing\u003c\/i\u003e is the comprehensive guide to cracking the digital marketing 'code, ' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels.\u003c\/p\u003e \u003cp\u003eThe evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eGet inside the customer's head with deep consumer research\u003c\/li\u003e \u003cli\u003eConstantly improve your campaigns based on feedback and interactions\u003c\/li\u003e \u003cli\u003eIntegrate digital activities across channels, including traditional marketing\u003c\/li\u003e \u003cli\u003eBuild campaigns based on customer choice and control\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDigital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they \u003ci\u003ealready\u003c\/i\u003e think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and \u003ci\u003eThe Art of Digital Marketing\u003c\/i\u003e opens the door for your next campaign.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/18\/2016\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781119265702\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 400\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.90h x 7.00w x 1.40d","brand":"Ian Dodson","offers":[{"title":"Default Title","offer_id":43471124365493,"sku":"9781119265702","price":42.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_068c40e5-b439-4ea3-a120-d2f5a75047bb.jpg?v=1704822859","url":"https:\/\/pastforward.org\/products\/the-art-of-digital-marketing-the-definitive-guide-to-creating-strategic-targeted-and-measurable-online-campaigns-9781119265702","provider":"Past Forward","version":"1.0","type":"link"}