{"product_id":"the-art-of-client-service-fourth-edition-six-timeless-principles-for-advertising-and-marketing-in-an-ai-world-9781394430031","title":"The Art of Client Service, Fourth Edition: Six Timeless Principles for Advertising and Marketing in an AI World","description":"\u003cp\u003e\u003cb\u003eManage clients and build lasting professional relationships in the age of AI\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMuch has changed in client work and account management in the last ten years: there has been the rise of client procurement, a sharp decline in agency compensation, the sudden emergence of artificial intelligence, the growth of remote work, the influence of social media, and the regressive devaluation of creative work. The new, fourth edition of \u003ci\u003eThe Art of Client Service\u003c\/i\u003e preserves what remains timeless from the book's previous editions while addressing these subjects that have transformed how client service professionals work.\u003c\/p\u003e \u003cp\u003eSix core principles explain what stellar account management tradecraft looks like. There's a timely discussion of artificial intelligence, a conversation about what's good and not-so-good about working remotely, and advice from a wide range of industry experts and authorities.\u003c\/p\u003e \u003cp\u003eReaders will also find: \u003c\/p\u003e \u003cul\u003e \u003cli\u003ePractical advice for account professionals at every career stage, from entry-level coordinators to senior agency leaders and executives\u003c\/li\u003e \u003cli\u003eGuidance on navigating the chaotic, fast-paced realities of client-facing work while maintaining professionalism and delivering consistent results\u003c\/li\u003e \u003cli\u003eReal-world wisdom distilled from decades of experience helping account managers build stronger, more productive client partnerships\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Art of Client Service\u003c\/i\u003e is the classic guide for anyone seeking to become an accomplished, confident, and capable client service person.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/29\/2026\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781394430031\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304","brand":"Robert Solomon","offers":[{"title":"Default Title","offer_id":53678490681525,"sku":"9781394430031","price":28.9,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/9781394430031.jpg?v=1793722005","url":"https:\/\/pastforward.org\/products\/the-art-of-client-service-fourth-edition-six-timeless-principles-for-advertising-and-marketing-in-an-ai-world-9781394430031","provider":"Past Forward","version":"1.0","type":"link"}