{"product_id":"the-architecture-of-innovation-the-economics-of-creative-organizations-9781422143636","title":"The Architecture of Innovation: The Economics of Creative Organizations","description":"\u003cb\u003eFind the right innovation model\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eInnovation is a much-used buzzword these days, but when it comes to creating and implementing a new idea, many companies miss the mark--plans backfire, consumer preferences shift, or tried-and-true practices fail to work in a new context. So is innovation just a low-odds crapshoot? \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eThe Architecture of Innovation\u003c\/i\u003e, Harvard Business School professor Josh Lerner--one of the foremost experts on how innovation works--says innovation \u003ci\u003ecan\u003c\/i\u003e be understood and managed. The key to success? Incentives. \u003cp\u003e\u003c\/p\u003eFortunately, new research has shed light on the role incentives can play in promoting new ideas, but these findings have been absent from innovation literature--until now. By using the principles of organizational economics, Lerner explains how companies can set the right incentives and time horizons for investments and create a robust innovation infrastructure in the process. \u003cp\u003e\u003c\/p\u003eDrawing from years of experience studying and advising companies, venture capital firms, and an assortment of governments around the globe, Lerner looks to corporate labs and start-ups, and argues that the best elements of both can be found in hybrid models for innovation. While doing so, he uses a wide range of industry-rich examples to show how these models work and how you can put them into practice in your own organization. \u003cp\u003e\u003c\/p\u003ePractical and thought-provoking, \u003ci\u003eThe Architecture of Innovation\u003c\/i\u003e is the missing blueprint for any company looking to strengthen its innovation competence.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harvard Business Review Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/04\/2012\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781422143636\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 206\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.40w x 1.00d","brand":"Joshua Lerner","offers":[{"title":"Default Title","offer_id":39328743424181,"sku":"9781422143636","price":23.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_22d874c0-986f-4843-89cc-2f802e387686.jpg?v=1614689062","url":"https:\/\/pastforward.org\/products\/the-architecture-of-innovation-the-economics-of-creative-organizations-9781422143636","provider":"Past Forward","version":"1.0","type":"link"}