{"product_id":"the-anatomy-of-persuasion-how-to-persuade-others-to-act-on-your-ideas-accept-your-proposals-buy-your-products-or-services-hire-you-promote-y-9780814409367","title":"The Anatomy of Persuasion: How to Persuade Others to Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote Y","description":"Some people seem to be able to talk anybody into anything  Do they simply possess a natural talent that the rest of us can never hope to imitate? This refreshing books says \"No \" and provides readers with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way. The Anatomy of Persuasion literally dissects each step in the persuasion process. Readers will turn their great ideas into tangible realities as they learn how to: * apply the two major principles of communication * perceive the needs of others * present the features and benefits of their idea * understand the subconscious decisions people often make * create a logical, error-free proposal (oral or written) that will win the day.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Amacom\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/27\/2007\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780814409367\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.40d","brand":"Norbert Aubuchon","offers":[{"title":"Default Title","offer_id":36644562534556,"sku":"9780814409367","price":16.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_9b0c9641-18dd-4a31-968a-0a6817d14de1.jpg?v=1603858914","url":"https:\/\/pastforward.org\/products\/the-anatomy-of-persuasion-how-to-persuade-others-to-act-on-your-ideas-accept-your-proposals-buy-your-products-or-services-hire-you-promote-y-9780814409367","provider":"Past Forward","version":"1.0","type":"link"}