{"product_id":"the-age-of-influence-the-power-of-influencers-to-elevate-your-brand-9781400216369","title":"The Age of Influence: The Power of Influencers to Elevate Your Brand","description":"\u003cp\u003e\u003cstrong\u003eIf today's brands want to succeed, they have to be in the conversation, and influencers make that happen. \u003cem\u003eThe Age of Influence\u003c\/em\u003e is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWe are in the midst of an unprecedented digital transformation and tapping into this change is vital to any brand in today's climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eThe Age of Influence\u003c\/em\u003e, Neal Schaffer, an internationally recognized social media marketing expert, explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers and leveraging that influence to share your message in a more credible and authentic way. This is a handbook for anyone who wants to successfully spread a message in the age of social media.\u003c\/p\u003e\u003cp\u003eSchaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIdentify, approach, and engage the right influencers for their brand or product.\u003c\/li\u003e\n\u003cli\u003eDetermine what resources to put behind influencer campaigns.\u003c\/li\u003e\n\u003cli\u003eManage the business side of influencer marketing, including tools that will help measure ROI.\u003c\/li\u003e\n\u003cli\u003eDevelop their brand's social media voice to become an influencer in its own right.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, and increasing usage of ad-blocking technology.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e HarperCollins Leadership\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/17\/2020\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781400216369\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 6.50h x 5.30w x 0.30d","brand":"Neal Schaffer","offers":[{"title":"Default Title","offer_id":36649475309724,"sku":"9781400216369","price":16.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_906a1d80-cb5a-4976-a00e-f1b7c7764245.jpg?v=1603872946","url":"https:\/\/pastforward.org\/products\/the-age-of-influence-the-power-of-influencers-to-elevate-your-brand-9781400216369","provider":"Past Forward","version":"1.0","type":"link"}