{"product_id":"the-adweek-copywriting-handbook-the-ultimate-guide-to-writing-powerful-advertising-and-marketing-copy-from-one-of-americas-top-copywriters-9780470051245","title":"The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters","description":"Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/01\/2006\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780470051245\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 338\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.33lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.18h x 7.48w x 0.73d","brand":"Joseph Sugarman","offers":[{"title":"Default Title","offer_id":36637523017884,"sku":"9780470051245","price":23.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_821f9365-2916-42b4-8190-c5d8db7f5950.jpg?v=1603844990","url":"https:\/\/pastforward.org\/products\/the-adweek-copywriting-handbook-the-ultimate-guide-to-writing-powerful-advertising-and-marketing-copy-from-one-of-americas-top-copywriters-9780470051245","provider":"Past Forward","version":"1.0","type":"link"}