{"product_id":"the-advertising-solution-influence-prospects-multiply-sales-and-promote-your-brand-9781599185965","title":"The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand","description":"Love it or hate it, advertising remains a key component in acquiring customers and nurturing brand engagement. Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on how to create best-in-class direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. From basic principles to time-tested methods of creating effective ad copy that increases profits, the reader will find applications to modern digital marketing, direct marketing, and inspiration for headline writing and beyond.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Entrepreneur Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/11\/2016\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781599185965\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 214\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.40w x 0.60d","brand":"Craig Simpson","offers":[{"title":"Default Title","offer_id":43271891058869,"sku":"9781599185965","price":18.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_2f0b0f09-5354-4d82-b66e-dc2f3b8a5974.jpg?v=1699958321","url":"https:\/\/pastforward.org\/products\/the-advertising-solution-influence-prospects-multiply-sales-and-promote-your-brand-9781599185965","provider":"Past Forward","version":"1.0","type":"link"}