{"product_id":"the-27-unbreakable-rules-build-a-100m-brick-mortar-cpg-brand-9781968339920","title":"The 27 Unbreakable Rules: Build a $100M+ Brick + Mortar CPG Brand","description":"\u003cp\u003eWhat would you do if you knew you would not fail? If you are in the consumer-packaged goods industry, The 27 Unbreakable Rules is the closest thing to a success guarantee. Dr. Mark Young has a 30+ year track record of CPG success and is unmatched when it comes to building successful consumer brands.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn The 27 Unbreakable Rules: Build a $100M+ Brick + Mortar CPG Brand, Young draws on decades of brand advertising and product-launch experience to lay out a proven path to building a $100M+ CPG brand.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDistilling the retail principles of success into a clear roadmap, Young covers everything from creating products customers truly want to smart business planning and strategy, investment decisions, retail partnerships and brand-building that keeps consumers returning.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA must-have for founders, entrepreneurs and marketing executives committed to succeeding, The 27 Unbreakable Rules provides an essential guide that should be on the desk of anyone starting up or scaling a business in the consumer-packaged goods space.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Legacy Launch Pad Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/13\/2026\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781968339920\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 218\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.57lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.50d","brand":"Mark Young","offers":[{"title":"Default Title","offer_id":52403628867765,"sku":"9781968339920","price":14.41,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_6ecbe47b-917d-4eca-9f58-d93704821396.jpg?v=1774970025","url":"https:\/\/pastforward.org\/products\/the-27-unbreakable-rules-build-a-100m-brick-mortar-cpg-brand-9781968339920","provider":"Past Forward","version":"1.0","type":"link"}