{"product_id":"technical-marketing-communication-a-guide-to-writing-design-and-delivery-9781631572661","title":"Technical Marketing Communication: A Guide to Writing, Design, and Delivery","description":"Toothpaste . . . disposable razors . . . security systems . . . farm equipment. Those products have one thing in com mon. Their marketing messages emphasize technical features to drive sales. This book not only explains how technical product marketing is unique, but also how to write and design promotional materials using: The  benefit of the benefit  to tell a marketing story; 3  As  every headline must achieve; 5 call-to-action options; Focal and emotional integration; Grids to design effective layouts; Icons, indexes, and symbols for images; And much more  After reading this book, you'll be prepared for every as pect of technical marketing-whether you want to oversee marketing creatives or earn extra money as a freelancer.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/15\/2016\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781631572661\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 160\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.47lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.33d","brand":"Emil B. Towner, Heidi L. Everett","offers":[{"title":"Default Title","offer_id":38471295664309,"sku":"9781631572661","price":18.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_27418f9e-ac00-408a-9b8e-eb280b6380b6.jpg?v=1612929182","url":"https:\/\/pastforward.org\/products\/technical-marketing-communication-a-guide-to-writing-design-and-delivery-9781631572661","provider":"Past Forward","version":"1.0","type":"link"}