{"product_id":"sustainable-marketing-how-to-drive-profits-with-purpose-9781472979131","title":"Sustainable Marketing: How to Drive Profits with Purpose","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eSustainable Marketing \u003c\/i\u003eis the essential guide to implementing, maintaining and scaling sustainability in any marketing initiative. \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eSustainable Marketing \u003c\/i\u003erepresents the new benchmark for modern marketing. It emphasizes the importance of sustainability in modern marketing, before providing a comprehensive guide to implementing and driving sustainable practices in any organization. It draws upon both professional experiences and academic research, featuring in-depth case studies that are supported by facts, figures, commentary, interviews and analysis. \u003cp\u003e\u003c\/p\u003eIn the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. This includes, but isn't limited to, environmental factors - brands are expected to convey understanding, concern and proactivity, whether this applies to their carbon footprint, employee welfare or charitable contribution. Sustainable marketing isn't just great for the environment--it also results in a loyal consumer base and a widely respected brand identity.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Business\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/23\/2021\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781472979131\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320","brand":"Michelle Carvill, Gemma Butler, Geraint Evans","offers":[{"title":"Default Title","offer_id":38607301804213,"sku":"9781472979131","price":21.25,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_da44ffbc-02f0-444d-8f3f-29d9b8c85771.jpg?v=1614088512","url":"https:\/\/pastforward.org\/products\/sustainable-marketing-how-to-drive-profits-with-purpose-9781472979131","provider":"Past Forward","version":"1.0","type":"link"}