{"product_id":"superconsumers-a-simple-speedy-and-sustainable-path-to-superior-growth-9781633692077","title":"Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth","description":"\u003cp\u003e\u003cb\u003eNot your average consumer.\u003c\/b\u003e\u003c\/p\u003ePork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers--they're superconsumers. \u003cp\u003e\u003c\/p\u003eAlthough small in number, superconsumers can have an outsized impact on a company's bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they're usually willing to spend considerably more than the average consumer. And because they're so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eSuperconsumers\u003c\/i\u003e, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he'll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Along the way, he'll let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why they're willing to spend so much more than other consumers. \u003cp\u003e\u003c\/p\u003eRich with data and case studies of companies that have implemented superconsumer strategies with great success, \u003ci\u003eSuperconsumers\u003c\/i\u003e is a fun, practical, and inspiring guide for anyone interested in making their best customers even better.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harvard Business Review Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/20\/2016\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781633692077\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.50w x 1.10d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eChoice\u003c\/i\u003e 05\/01\/2017\u003cbr\u003e","brand":"Eddie Yoon","offers":[{"title":"Default Title","offer_id":36663596187804,"sku":"9781633692077","price":27.2,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_5d627f42-542d-45a9-a2de-d11189e982ed.jpg?v=1603904666","url":"https:\/\/pastforward.org\/products\/superconsumers-a-simple-speedy-and-sustainable-path-to-superior-growth-9781633692077","provider":"Past Forward","version":"1.0","type":"link"}