{"product_id":"super-mario-how-nintendo-conquered-america-9781591845638","title":"Super Mario: How Nintendo Conquered America","description":"\u003cb\u003eThe definitive story of the rise of Nintendo.\u003c\/b\u003e\u003cp\u003eIn 1981, Nintendo of America was a one-year-old business already on the brink of failure. Its president, Mino Arakawa, was stuck with two thousand unsold arcade cabinets for a dud of a game (\u003ci\u003eRadar Scope\u003c\/i\u003e). So he hatched a plan.\u003c\/p\u003e\u003cp\u003eBack in Japan, a boyish, shaggy-haired staff artist named Shigeru Miyamoto designed a new game for the unsold cabinets featur­ing an angry gorilla and a small jumping man. \u003ci\u003eDonkey Kong \u003c\/i\u003ebrought in $180 million in its first year alone and launched the career of a short, chubby plumber named Mario.\u003c\/p\u003e\u003cp\u003eSince then, Mario has starred in over two hundred games, gen­erating profits in the billions. He is more recognizable than Mickey Mouse, yet he's little more than a mustache in bib overalls. How did a mere smear of pixels gain such huge popularity?\u003c\/p\u003e\u003cp\u003e\u003ci\u003eSuper Mario \u003c\/i\u003etells the story behind the Nintendo games millions of us grew up with, explaining how a Japanese trading card company rose to dominate the fiercely competitive video-game industry.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Portfolio\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/25\/2012\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781591845638\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.40w x 0.90d","brand":"Jeff Ryan","offers":[{"title":"Default Title","offer_id":52284319957173,"sku":"9781591845638","price":17.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_bde06505-fa1e-4f87-bfe6-b0b17797fcd8.jpg?v=1771990634","url":"https:\/\/pastforward.org\/products\/super-mario-how-nintendo-conquered-america-9781591845638","provider":"Past Forward","version":"1.0","type":"link"}