{"product_id":"successful-direct-marketing-methods-interactive-database-and-customer-based-marketing-for-digital-age-9780071458290","title":"Successful Direct Marketing Methods: Interactive, Database, and Customer-Based Marketing for Digital Age","description":"\u003cp\u003eDirect marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget, surpassing newspapers and broadcast TV.\u003c\/p\u003e \u003cp\u003eHailed as the \"bible\" of direct marketing for over 30 years, \u003ci\u003eSuccessful Direct Marketing Methods\u003c\/i\u003e has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multi-channel marketplace. Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the Eighth Edition of \u003ci\u003eSuccessful Direct Marketing Methods\u003c\/i\u003e contains major revisions to chapters on the creative process, fully covering the development of direct mail advertising, catalogs, and print advertising. The Eighth Edition also explores such new topics as: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe expanding objectives of direct marketing in the digital age \u003c\/li\u003e\n\u003cli\u003eTechniques for optimizing customer acquisition, up-selling and cross-selling, reducing defections, extending loyalty, and improving retention \u003c\/li\u003e\n\u003cli\u003eCRM applications, data mining, call center, campaign management, and sales force automation \u003c\/li\u003e\n\u003cli\u003eCustomer experience management--connecting customers and brands at every touch point \u003c\/li\u003e\n\u003cli\u003eBrand building with direct marketing tools and techniques \u003c\/li\u003e\n\u003cli\u003eThe growth of direct marketing in Europe, Asia, and Latin America \u003c\/li\u003e\n\u003cli\u003eMethods of international marketing--both direct and telemarketing \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eSuccessful Direct Marketing Methods\u003c\/i\u003e offers professionals a comprehensive roadmap for direct marketing success across today's multiple marketing channels.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Education\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/01\/2008\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780071458290\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 663\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.94lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.55h x 7.85w x 1.58d","brand":"Bob Stone, Ron Jacobs","offers":[{"title":"Default Title","offer_id":38012569518261,"sku":"9780071458290","price":69.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_a5f44b84-9036-419f-a335-aa8a475628f6.jpg?v=1609136720","url":"https:\/\/pastforward.org\/products\/successful-direct-marketing-methods-interactive-database-and-customer-based-marketing-for-digital-age-9780071458290","provider":"Past Forward","version":"1.0","type":"link"}