{"product_id":"strategy-and-the-fat-smoker-doing-whats-obvious-but-not-easy-9780979845710","title":"Strategy and the Fat Smoker: Doing What's Obvious But Not Easy","description":"We often (or even usually) know what we should be doing in both personal and professional life. We also know why we should be doing it and (often) how to do it. Figuring all that out is not too difficult. What is very hard is actually doing what you know to be good for you in the long-run, in spite of short-run temptations. The same is true for organizations. What is noteworthy is how similar (if not identical) most firms' strategies really are: provide outstanding client service, act like team players, provide a good place to work, invest in your future. No sensible firm (or person) would enunciate a strategy that advocated anything else. However, just because something is obvious does not make it easy. Real strategy lies not in figuring out what to do, but in devising ways to ensure that, compared to others, we actually do more of what everybody knows they should do. This simple insight, if accepted, has profound implications for \u003cp\u003e\u003c\/p\u003e \u003col\u003e \u003cli\u003eHow organizations should think about strategy\u003c\/li\u003e \u003cli\u003eHow they should think about clients, marketing and selling and\u003c\/li\u003e \u003cli\u003eHow they should think about management.\u003c\/li\u003e\n\u003c\/ol\u003e \u003cp\u003eIn 18 chapters, Maister explores the fat smoker syndrome and how individuals, managers and organizations can overcome the temptations of the short-term and actually do what they already know is good for them.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Spangle Press Press, USA\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2008\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780979845710\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 275\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.35w x 0.93d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eHarvard Business Review\u003c\/i\u003e 03\/01\/2008 pg. 30\u003cbr\u003e","brand":"David Maister","offers":[{"title":"Default Title","offer_id":36646211649692,"sku":"9780979845710","price":25.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_c578dc6f-658a-44ec-b5c2-e045315a0b2d.jpg?v=1603863466","url":"https:\/\/pastforward.org\/products\/strategy-and-the-fat-smoker-doing-whats-obvious-but-not-easy-9780979845710","provider":"Past Forward","version":"1.0","type":"link"}