{"product_id":"strategic-thinking-a-nine-step-approach-to-strategy-and-leadership-for-managers-and-marketers-9780749460778","title":"Strategic Thinking: A Nine Step Approach to Strategy and Leadership for Managers and Marketers","description":"Now in its third edition, \u003ci\u003eStrategic Thinking\u003c\/i\u003e, takes you step by step through the questions to ask, in order to formulate strategies and write clear and concise strategic plans. Based on three core actions - creating knowledge, innovating ideas and implementing change - \u003ci\u003eStrategic Thinking \u003c\/i\u003econsists of hundreds of examples and advice on: how to gain a deeper understanding of your market; how to develop a strategic vision; how to think critically about proposals; how to survive and thrive in a recession; how to implement and manage strategic changes. \u003cp\u003e\u003c\/p\u003e With online material to support each step and strengthen your ability to predict future changes, a section covering key aspects of leadership and neuroscience; and prompt sheets, action plans and useful summaries, this fully updated third edition is an all-in-one strategy manual for marketers, leaders, managers and business students.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/20\/2010\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749460778\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 150\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.50d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 11\/01\/2010 pg. 107\u003cbr\u003e","brand":"Simon Wootton, Terry Horne","offers":[{"title":"Default Title","offer_id":36641610334364,"sku":"9780749460778","price":39.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_e5643b1a-3338-4617-85b4-7eb1faee397b.jpg?v=1603853767","url":"https:\/\/pastforward.org\/products\/strategic-thinking-a-nine-step-approach-to-strategy-and-leadership-for-managers-and-marketers-9780749460778","provider":"Past Forward","version":"1.0","type":"link"}