{"product_id":"strategic-strikes-mastering-your-communications-in-the-cage-match-of-public-opinion-9798891882096","title":"Strategic Strikes: Mastering Your Communications in the Cage Match of Public Opinion","description":"\u003ci\u003eStrategic Strikes\u003c\/i\u003e is not for the faint-hearted communicator. Patrick Riccards--a veteran strategist with decades in political warfare, crisis PR, and nonprofit leadership--offers a blunt, battle-tested guide to mastering communications when the stakes are high and the plan's gone to hell. \u003cp\u003e\u003c\/p\u003eDrawing parallels between strategic communications and mixed martial arts, Riccards shows that survival isn't about polish--it's about instinct, precision, and pressure-tested strategy. From corporate disasters to campaign collapses, his stories reveal what really works when you're backed into a corner and the cameras are rolling. \u003cp\u003e\u003c\/p\u003eYou'll learn how to: \u003cbr\u003e\u003cul\u003e \u003cli\u003eSpot and counteract bias in media and public perception\u003c\/li\u003e \u003cli\u003eStrike first with messaging that hits--and sticks\u003c\/li\u003e \u003cli\u003eRead your audience like a fighter reads an opponent\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003eNo buzzwords. No fluff. Just the hard truths about how to lead communications under pressure, drawn from real-world experience. If you're tired of stale PR tactics and ready to dominate the narrative, this is your book. \u003cp\u003e\u003c\/p\u003ePublic opinion is a cage match. Stop dancing. Start striking.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Advantage Media Group\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/16\/2025\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9798891882096\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 212\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.48d","brand":"Patrick Riccards","offers":[{"title":"Default Title","offer_id":52750010646709,"sku":"9798891882096","price":16.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/pastforward.org\/products\/strategic-strikes-mastering-your-communications-in-the-cage-match-of-public-opinion-9798891882096","provider":"Past Forward","version":"1.0","type":"link"}