{"product_id":"strategic-storytelling-why-some-stories-drive-your-success-at-work-but-others-dont-9781399804738","title":"Strategic Storytelling: Why Some Stories Drive Your Success at Work But Others Don't","description":"In today's connection economy, the most successful leaders inspire their people with purpose and meaning. Powerful corporate storytelling can mobilize people around an organizational objective in a way that a focus on market share never will. Be it a digital transformation or a diversity and inclusion initiative, corporate change needs the support of the people in that organization in order to stick. \u003cp\u003e\u003c\/p\u003eYet, while all stories can move people to take action, storytelling isn't a one size fits all. The most effective influencers learn to flex their narrative based on the audience's time or their level of expertise. \u003cp\u003e\u003c\/p\u003eA story that works on the stage doesn't work in the boardroom \u003cbr\u003eA story that works in the boardroom doesn't work in a team meeting \u003cbr\u003eA story that works in a team meeting doesn't work in a one-to-one conversation \u003cbr\u003eA story that works in one-to-one conversation doesn't work in sales... \u003cp\u003e\u003c\/p\u003eAnjali Sharma introduces leaders and ambitious influencers to the Who, Why and How of strategic storytelling in business, enabling them bring about change and drive corporate success by telling exactly the right story in the right way.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e John Murray Business\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/03\/2024\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781399804738\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288","brand":"Anjali Sharma","offers":[{"title":"Default Title","offer_id":44700437250229,"sku":"9781399804738","price":21.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_264b874f-84aa-45b2-bbfc-4243d55729ba.jpg?v=1728397130","url":"https:\/\/pastforward.org\/products\/strategic-storytelling-why-some-stories-drive-your-success-at-work-but-others-dont-9781399804738","provider":"Past Forward","version":"1.0","type":"link"}