{"product_id":"strategic-communications-for-nonprofits-a-step-by-step-guide-to-working-with-the-media-9780470181546","title":"Strategic Communications for Nonprofits: A Step-By-Step Guide to Working with the Media","description":"This is a new edition of \u003ci\u003eStrategic Communications for Nonprofits, \u003c\/i\u003e which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Jossey-Bass\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/01\/2008\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780470181546\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.80h x 8.40w x 0.60d","brand":"Kathy Bonk, Emily Tynes, Henry Griggs","offers":[{"title":"Default Title","offer_id":40843218616501,"sku":"9780470181546","price":33.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_168578e1-2e87-426f-ba9f-1feab67fbe9e.jpg?v=1629807258","url":"https:\/\/pastforward.org\/products\/strategic-communications-for-nonprofits-a-step-by-step-guide-to-working-with-the-media-9780470181546","provider":"Past Forward","version":"1.0","type":"link"}