{"product_id":"strategic-business-influencer-building-a-brand-with-a-small-budget-9781637747704","title":"Strategic Business Influencer: Building a Brand with a Small Budget","description":"\u003cb\u003eDon't just follow trends--become a leader who shapes them. \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eAs traditional marketing tactics continue to falter in today's business landscape, simply amassing followers and leading with a corporate logo is no longer enough. This essential guide offers a new, seven-step approach to brand building and provides the tools for any leader to compete with giants by \u003c\/b\u003es\u003cb\u003ehowing them how to amplify what most already do best: teaching and relationship building as a way to build trust in a way corporations cannot.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eStrategic Business Influencers may not be as famous as the mainstream celebrities the word \"influencer\" usually evokes, but they are converting the intangible benefits of influence into significant impact on their revenue and profits. \u003cp\u003e\u003c\/p\u003eIn an increasingly skeptical environment, these leaders build trust and credibility previously reserved for big-name CEOs and target precisely the right audience to build strong, scalable relationships with their customers, investors, employees, and partners. \u003cp\u003e\u003c\/p\u003eZilker Media CEO Paige Velasquez Budde, a veteran marketer, entrepreneur, and speaker, walks leaders through her seven-step process for aspiring Strategic Business Influencers, offering them a powerful, unified strategy to build big brands, even with small budgets. Entrepreneurs, corporate leaders, and aspiring business owners alike will gain the tools to transform their professional image, discovering how to: \u003cbr\u003e \u003cul\u003e \u003cb\u003eReinvent their brand \u003c\/b\u003eby creating a compelling \"Influencer ID\" and evaluating their current market image to ensure they stand out \u003cb\u003eEnhance their relationship management \u003c\/b\u003eby developing high-touch relationships with customers and stakeholders to convert them into loyal advocates \u003cb\u003eLeverage today's digital tools \u003c\/b\u003eby mastering the art of generating buzz through PR and content creation using the many free or low-cost tools now available \u003c\/ul\u003e \u003cbr\u003eDrawing on case studies from diverse industries--from regional banking to subfloor manufacturing, women's undergarments to tech software development--becoming a Strategic Business Influencer builds undeniable leverage for a brand, no matter the industry or business size.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Matt Holt Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/25\/2025\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781637747704\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256","brand":"Paige Velasquez Budde","offers":[{"title":"Default Title","offer_id":51817794764981,"sku":"9781637747704","price":23.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_9a72a640-40a2-4582-8995-030d38b8f057.jpg?v=1759241805","url":"https:\/\/pastforward.org\/products\/strategic-business-influencer-building-a-brand-with-a-small-budget-9781637747704","provider":"Past Forward","version":"1.0","type":"link"}