{"product_id":"strangers-to-superfans-a-marketing-guide-to-the-reader-journey-9789187109300","title":"Strangers to Superfans: A Marketing Guide to The Reader Journey","description":"\u003cp\u003eThis book will change how you think about marketing. \u003cstrong\u003e\u003cem\u003eStrangers to Superfans\u003c\/em\u003e\u003c\/strong\u003e puts you in the shoes of your Ideal Readers, and teaches you to view your marketing from their perspective.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLearn the five stages in The Reader Journey.\u003c\/li\u003e\n\u003cli\u003eIdentify where your blockages are and how to fix them.\u003c\/li\u003e\n\u003cli\u003eOptimize each stage to increase conversion.\u003c\/li\u003e\n\u003cli\u003eBoost sales by making the process frictionless.\u003c\/li\u003e\n\u003cli\u003eBuild an army of passionate readers who do the selling for you.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIt's not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it's crucial to determine why they liked your book enough to finish it... but not sufficiently to recommend it to their friends. The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e David Gaughran\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/04\/2020\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9789187109300\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 184\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.99h x 5.00w x 0.42d","brand":"David Gaughran","offers":[{"title":"Default Title","offer_id":36675684040860,"sku":"9789187109300","price":12.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_60617f4b-6ff4-42e0-bd35-51b18d66967d.jpg?v=1603934817","url":"https:\/\/pastforward.org\/products\/strangers-to-superfans-a-marketing-guide-to-the-reader-journey-9789187109300","provider":"Past Forward","version":"1.0","type":"link"}