{"product_id":"story-or-die-how-to-use-brain-science-to-engage-persuade-and-change-minds-in-business-and-in-life-9781984857682","title":"Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life","description":"\u003cb\u003e\u003cb\u003eA step-by-step guide to using the brain's hardwired need for story to achieve any goal, whether it's successfully pitching a product, saving the planet, or convincing your kids not to text and drive, from the author of \u003c\/b\u003e\u003cb\u003e\u003ci\u003eWired for Story\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e.\u003c\/b\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eStory isn't just one way to persuade. It's \u003ci\u003ethe\u003c\/i\u003e way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eStory or Die, \u003c\/i\u003estory coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it. Armed with that insight, she focuses on how to find your real target audience and then pinpoint their hidden resistance. Finally, she takes you, step-by-step, through the creation of your own story, one that allows your audience to overcome their resistance and take up your call to action, not because you told them to, but because they want to. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThat\u003c\/i\u003e is the power of story. Use it wisely.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Ten Speed Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/02\/2021\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781984857682\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272","brand":"Lisa Cron","offers":[{"title":"Default Title","offer_id":38400737050805,"sku":"9781984857682","price":14.44,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_aafd1e18-4154-4921-9a5b-0cf8c723ac09.jpg?v=1612165702","url":"https:\/\/pastforward.org\/products\/story-or-die-how-to-use-brain-science-to-engage-persuade-and-change-minds-in-business-and-in-life-9781984857682","provider":"Past Forward","version":"1.0","type":"link"}