{"product_id":"story-is-the-strategy-second-edition-how-fast-growing-brands-use-strategic-narrative-to-drive-their-go-to-market-9798295099885","title":"Story is the Strategy (Second Edition): How Fast-Growing Brands Use Strategic Narrative to Drive Their Go-to-Market","description":"Want to win more best-fit customers? Start with your story. The world's fastest-growing companies use a nine-part storytelling framework, the StoryKernel. The StoryKernel creates a pull motion across the customer journey-guaranteeing a brand wins more customers, faster. Story is the Strategy shows brands how to craft their StoryKernel, align their team behind it, and the methodology to integrate it into every part of the customer journey.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Blurb\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/29\/2026\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9798295099885\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 184\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.50d","brand":"Ed Lynes (Editor)","offers":[{"title":"Default Title","offer_id":52715556602037,"sku":"9798295099885","price":27.57,"currency_code":"USD","in_stock":true}],"url":"https:\/\/pastforward.org\/products\/story-is-the-strategy-second-edition-how-fast-growing-brands-use-strategic-narrative-to-drive-their-go-to-market-9798295099885","provider":"Past Forward","version":"1.0","type":"link"}