{"product_id":"story-driven-employer-branding-introducing-the-magnetic-employer-branding-methodtm-matching-minds-with-mission-through-business-storytelling-9798896940739","title":"Story-Driven Employer Branding: Introducing the Magnetic Employer Branding Method(TM) Matching Minds with Mission Through Business Storytelling","description":"\u003cp\u003e\u003cstrong\u003eStory-Driven Employer Branding: Introducing The Magnetic Employer Branding Method(TM)\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMatching Minds with Mission Through Business Storytelling\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eby Susanna Rantanen\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStruggling to stand out in today's fierce talent market? Tired of employer branding tactics that fall flat with leadership-and talent?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis bold, transformative guide is your answer.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStory-Driven Employer Branding introduces a proven, narrative-based methodology that turns employer branding into a strategic business advantage.\u003c\/strong\u003e Created by globally recognised employer branding expert Susanna Rantanen, this book reveals how to craft an emotionally resonant, talent-centric brand that speaks the language of today's professionals-and tomorrow's leaders.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn this engaging, straight-talking book, you'll learn how to: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuild a Magnetic Employer Brand\u003c\/strong\u003e that attracts talent aligned with your culture, mission, and goals\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaster the art of business storytelling\u003c\/strong\u003e to cut through the noise and spark deep emotional connections\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePosition talent as the hero\u003c\/strong\u003e of your brand and your company as their trusted guide\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMeasure employer branding ROI\u003c\/strong\u003e to finally earn the trust-and investment-of your C-suite\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTransform your employer brand\u003c\/strong\u003e into a lever for growth, retention, and long-term competitive advantage\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether in HR, marketing, communications, or the C-suite, this book will shift your mindset from random acts of employer marketing to a \u003cstrong\u003eclear, repeatable framework for sustainable talent magnetism.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIf you're ready to ditch boring campaigns and build a brand that attracts, inspires, and performs, this is the guidebook you've been waiting for.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePerfect for fans of \u003cstrong\u003ebusiness storytelling, strategic culture, EVP transformation, and employee advocacy\u003c\/strong\u003e, this is the \u003cstrong\u003eultimate resource for anyone serious about employer branding in the modern world of work\u003c\/strong\u003e.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Employer Branding Agency Emine Ltd\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/01\/2025\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9798896940739\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 380\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 1.03d","brand":"Susanna Rantanen","offers":[{"title":"Default Title","offer_id":52085713666229,"sku":"9798896940739","price":23.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_fa851626-4ab8-4a50-a04c-c7d3677a4a91.jpg?v=1765294992","url":"https:\/\/pastforward.org\/products\/story-driven-employer-branding-introducing-the-magnetic-employer-branding-methodtm-matching-minds-with-mission-through-business-storytelling-9798896940739","provider":"Past Forward","version":"1.0","type":"link"}