{"product_id":"stories-that-stick-how-storytelling-can-captivate-customers-influence-audiences-and-transform-your-business-9781400211937","title":"Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business","description":"\u003cstrong\u003eA clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world's most effective business storytelling strategies.\u003c\/strong\u003e\u003cp\u003eYou keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything--from helping leaders better communicate to motivating sales teams and winning customers away from competitors.\u003c\/p\u003e\u003cp\u003eBut what stories do you need to tell? And how do you tell them?\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eStories That Stick\u003c\/em\u003e, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ethe Value Story, to convince customers they need what you provide;\u003c\/li\u003e\n\u003cli\u003ethe Founder Story, to persuade investors and customers your organization is worth the investment;\u003c\/li\u003e\n\u003cli\u003ethe Purpose Story, to align and inspire your employees and internal customers; and\u003c\/li\u003e\n\u003cli\u003ethe Customer Story, to allow those who use your product or service to share their authentic experiences with others.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eTelling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren't telling.\u003c\/p\u003e\u003cp\u003eEvery person, every organization has at least four stories at their disposal. Will you tell yours?\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e HarperCollins Leadership\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/24\/2019\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781400211937\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.10w x 1.10d","brand":"Kindra Hall","offers":[{"title":"Default Title","offer_id":38400787054773,"sku":"9781400211937","price":25.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_a6e20337-cd86-47a8-9647-5a14dd4f58e7.jpg?v=1612166058","url":"https:\/\/pastforward.org\/products\/stories-that-stick-how-storytelling-can-captivate-customers-influence-audiences-and-transform-your-business-9781400211937","provider":"Past Forward","version":"1.0","type":"link"}