{"product_id":"stories-sell-storyworthy-strategies-to-grow-your-business-and-brand-9781608689040","title":"Stories Sell: Storyworthy Strategies to Grow Your Business and Brand","description":"\u003cstrong\u003eA guide to using the power of storytelling for success in business of all types and sizes, whether you're an online marketer, advertising professional, salesperson in any field, small business owner, independent contractor, or Fortune 500 executive\u003cbr\u003e \u003c\/strong\u003e\u003cbr\u003e The corporate world is flooded with data: spreadsheets, charts, graphs, and yawn-inducing PowerPoint presentations. But human brains are wired for \u003cem\u003estories\u003c\/em\u003e. Stories help us make sense of the world. Stories move us in ways that data can't, and a well-told story trumps a mountain of facts and figures. \u003cp\u003e\u003c\/p\u003e Matthew Dicks has learned the value of storytelling in his career as a novelist, marketing consultant, and award-winning slam storyteller. He's found that the basic principles of effective storytelling are universal and teachable. In \u003cem\u003eStories Sell\u003c\/em\u003e, he applies those principles to business communication, guiding readers to craft stories that connect with audiences -- whether a single person or a crowded auditorium. \u003cp\u003e\u003c\/p\u003e Jam-packed with examples, \u003cem\u003eStories Sell\u003c\/em\u003e reveals the ingredients of a compelling story and then demonstrates how they can be incorporated into persuasive marketing copy, productive face-to-face conversations, and presentations that people actually \u003cem\u003ewant\u003c\/em\u003e to hear (no PowerPoint slides required!). Topics include: \u003cp\u003e\u003c\/p\u003e - the three elements of a winning story: stakes, suspense, and surprise\u003cbr\u003e - finding the right narrative structure (and why beginning at the beginning isn't always the best method)\u003cbr\u003e - the power of being vulnerable: how admitting your mistakes can build rapport with audiences\u003cbr\u003e - when and how to use humor\u003cbr\u003e - zigging while others zag: making yourself stand out from competitors \u003cp\u003e\u003c\/p\u003e Above all, \u003cem\u003eStories Sell\u003c\/em\u003e gives readers permission to be themselves, take risks, and make a splash in a sea of corporate \u003cem\u003eblah\u003c\/em\u003e. Everyday life is filled with meaningful stories if we only approach it with open eyes and open minds. \u003cem\u003eStories Sell\u003c\/em\u003e teaches readers to find their voice and share those stories with the world.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e New World Library\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/11\/2024\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781608689040\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304","brand":"Matthew Dicks","offers":[{"title":"Default Title","offer_id":43972146069685,"sku":"9781608689040","price":16.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_34c5d1a8-7019-4ca4-9aa4-84cd3cf88706.jpg?v=1713282176","url":"https:\/\/pastforward.org\/products\/stories-sell-storyworthy-strategies-to-grow-your-business-and-brand-9781608689040","provider":"Past Forward","version":"1.0","type":"link"}