{"product_id":"stop-selling-and-start-leading-how-to-make-extraordinary-sales-happen-9781119446286","title":"Stop Selling and Start Leading: How to Make Extraordinary Sales Happen","description":"\u003cp\u003e\u003cb\u003e\u003cbr\u003eNAMED THE #3 TOP SALES BOOK OF 2018 \u003cbr\u003e\u003cbr\u003eMake extraordinary sales happen \u003c\/b\u003e \u003c\/p\u003e \u003cp\u003eIn the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly-universal agreement on the need for creating value in every step of the buyer's journey, sellers continue to struggle with how to create that value and connect meaningfully with buyers. New research bridges the gap and reveals the behavioral blueprint for sellers that makes buyers more likely to meet with them -- and more likely to buy from them.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eStop Selling \u0026amp; Start Leading\u003c\/i\u003e, you'll discover that the very same behaviors that make leaders more effective also work to make sellers more effective, too. This critical shift in the selling mindset, and in the sales role itself, is the key to boosting your overall sales effectiveness.\u003c\/p\u003e \u003cp\u003e- Inspire, challenge, and enable buyers\u003cbr\u003e - Change your behavior to build trust and increase sales\u003cbr\u003e - Step into your leadership potential \u003cbr\u003e - See yourself the way your buyers do\u003cbr\u003e- Feel good about selling again\u003c\/p\u003e \u003cp\u003eWhen you're aiming for quota attainment and real connections with buyers, this book gives you the confidence and skills you need.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/13\/2018\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781119446286\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.00w x 0.90d","brand":"James M. Kouzes, Barry Z. Posner, Deb Calvert","offers":[{"title":"Default Title","offer_id":42573243809973,"sku":"9781119446286","price":21.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_624d33dc-68b2-42dc-9d49-db5467c61a3a.jpg?v=1672155162","url":"https:\/\/pastforward.org\/products\/stop-selling-and-start-leading-how-to-make-extraordinary-sales-happen-9781119446286","provider":"Past Forward","version":"1.0","type":"link"}